Nobu’s new A-list approved outpost is Marrakesh’s hottest hotel

Marrakesh is rapidly establishing itself as a hotspot among the city weekender set, easily slotting in alongside the likes of Paris, Lisbon and Madrid. While September’s devastating earthquake has led to some rebuilding efforts in the former imperial city, Morocco still has ambitious tourism targets in its sights, planning to double its visitor numbers by 2030. One of the places sure to help reach that goal is Nobu — which, as of 2023, is Africa’s first to welcome the vaunted chain.