Growth Strategy Lessons from the Middle East’s First Unicorn Start-Up

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HBR On Strategy
/ Episode 43

Growth Strategy Lessons from the Middle East’s First Unicorn Start-Up

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How to scale a startup without an entrepreneurial ecosystem.

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Careem launched as the “Uber of the Middle East” in Dubai in 2012, with a mission to make life and work better for drivers in the region.

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  • Growth strategy
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Careem launched as the “Uber of the Middle East” in Dubai in 2012, with a mission to make life and work better for drivers in the region.

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