Nissan has launched a new web platform named ‘Nissan One’ in India. It coincides with Nissan selling 1 lakh units of Magnite in the country ever since it was first launched in 2021. The subcompact crossover is currently the only offering from the Japanese carmaker in India.
Coming to Nissan One, it is an innovative single sign-on web platform that allows customers to seamlessly access a wide variety of service requests throughout the entire customer journey– from initial inquiry, test drive booking, car selection, and booking, to service.
Mohan Wilson, Director – Marketing, Product & Customer Experience at Nissan Motor India said: “On the celebration of 100,000 Magnite stories of our customers this month, we are proud to introduce NISSAN One, a platform that seeks to transform the way customers experience our brand. This robust, innovative platform is a reflection of Nissan’s ‘Customer First’ philosophy.”
NISSAN One offers an efficient and seamless customer journey, resulting in an enhanced customer experience. With NISSAN One, both existing and prospective customers no longer need to utilise different websites and platforms to manage their journey with the company.
The platform also allows for targeted communication based on the preferences chosen by the customer. For instance, customers can choose to receive communication related to service reminders for their Nissan vehicle. NISSAN One offers first-time real-time service booking in Nissan Motor India, leading to improved customer journey management, including communication to customers for service reminders.
Nissan has also introduced the ’Refer & Earn’ program as part of NISSAN ONE, designed to reward existing NISSAN customers with a host of exclusive benefits. Using the new “Refer & Earn” program, existing customers can refer their friends and family to buy a NISSAN car and in return earn points, which can be redeemed for various services and benefits.
