If you are a makeup lover, you must be curious about the best popular makeup brands in India.
India is a huge market for cosmetics, and there are many brands that cater to the diverse needs and preferences of Indian women.
Whether you are looking for affordable, high-end, natural, or cruelty-free products, there is a brand for you. We will list 10 of the best popular makeup brands in India and tell you why they are worth tryin.
List of Best Popular Makeup Brands in India
Table of Contents
1. Lakmé
Lakmé is one of the oldest and most trusted makeup brands in India. It was founded in 1952 and is owned by Hindustan Unilever.
Lakmé offers a wide range of products for face, eyes, lips, and nails, as well as skincare and haircare products.
Lakmé is known for its innovative and trendy products, such as the 9 to 5 range, the Absolute range, and the Lakmé Fashion Week collections. Lakmé products are easily available online and offline, and are suitable for all skin types and budgets.
Lakmé launched its Glitterati Collection in October 2023, featuring shine lipsticks and eyeliners in metallic shades.
Best-selling products:
Lakmé Absolute Skin Natural Mousse, Lakmé 9 to 5 Primer + Matte Lip Color, Lakmé Perfecting Liquid Foundation
Specialize products:
Lakmé is known for its face makeup products, especially its foundations, concealers, compacts, and blushes.
Rating: 4.5/5
Website: https://www.lakmeindia.com/
2. Maybelline New York
Maybelline New York is a global leader in cosmetics, with a presence in over 100 countries. It was founded in 1915 by Thomas Lyle Williams, who named the brand after his sister Mabel, who used to apply vaseline and coal dust to her eyelashes.
Maybelline New York is famous for its mascaras, especially the Great Lash Mascara, which is the best-selling mascara in the world.
Maybelline New York also offers products for face, lips, eyes, and brows, as well as tools and accessories. Maybelline New York products are affordable, trendy, and easy to use.
Maybelline New York collaborated with Gigi Hadid in November 2023, to launch a limited-edition collection of lipsticks, eyeshadows, and highlighters.
Best-selling products:
Maybelline New York Colossal Kajal, Maybelline New York Fit Me Matte + Poreless Foundation, Maybelline New York Superstay Matte Ink Liquid Lipstick
Specialize products:
Maybelline New York is known for its eye makeup products, especially its mascaras, eyeliners, and eyeshadows.
Rating: 4.5/5
Website: https://www.maybelline.co.in/
3. M.A.C Cosmetics
M.A.C Cosmetics stands for Make-up Art Cosmetics, and it was founded in 1984 by Frank Toskan and Frank Angelo in Toronto, Canada.
M.A.C Cosmetics is a professional makeup brand that caters to the needs of makeup artists and celebrities, as well as everyday consumers.
M.A.C Cosmetics is known for its high-quality products, diverse shades, bold colors, and social responsibility. M.A.C Cosmetics products are available online and at select stores in India.
M.A.C Cosmetics launched its Holiday Collection in December 2023, featuring glittery and festive products for face, eyes, and lips.
Best-selling products:
M.A.C Retro Matte Lipstick, M.A.C Studio Fix Fluid SPF 15 Foundation, M.A.C Prep + Prime Fix+
Specialize products:
M.A.C Cosmetics is known for its lip makeup products, especially its lipsticks, lip liners, and lip glosses.
Rating: 4.5/5
Website: https://www.maccosmetics.in/
4. L’Oréal Paris
L’Oréal Paris is one of the most renowned and respected beauty brands in the world. It was founded in 1909 by Eugène Schueller, a French chemist who invented the first synthetic hair dye.
L’Oréal Paris offers products for haircare, skincare, makeup, and fragrance.
L’Oréal Paris is famous for its slogan “Because you’re worth it”, which reflects its mission to empower women of all ages, backgrounds, and skin tones.
L’Oréal Paris products are widely available online and offline in India.
L’Oréal Paris announced its new global spokesperson in January 2024, the actress and activist Gemma Chan.
Best-selling products:
L’Oréal Paris Revitalift Crystal Micro-Essence, L’Oréal Paris Infallible 24H Fresh Wear Foundation, L’Oréal Paris Rouge Signature Matte Liquid Lipstick
Specialize products:
L’Oréal Paris is known for its haircare products, especially its shampoos, conditioners, serums, and hair colors.
Rating: 4/5
Website: https://www.lorealparis.co.in/
5. NYX Professional Makeup
NYX Professional Makeup is a cult-favorite makeup brand that was founded in 1999 by Toni Ko in Los Angeles, USA. NYX Professional Makeup is named after Nyx, the Greek goddess of the night.
NYX Professional Makeup offers products for face, eyes, lips, nails, and body, as well as brushes and tools.
NYX Professional Makeup is known for its high-performance products, vibrant colors, and affordable prices.
NYX Professional Makeup products are available online and at select stores in India.
NYX Professional Makeup launched its Shine Loud Collection in February 2024, featuring high-shine lip colors that claim to last up to 16 hours.
Best-selling products:
NYX Professional Makeup Soft Matte Lip Cream, NYX Professional Makeup Ultimate Shadow Palette, NYX Professional Makeup Epic Ink Liner
Specialize products:
NYX Professional Makeup is known for its lip makeup products, especially its liquid lipsticks, lip glosses, and lip liners.
Rating: 4/5
Website: https://www.nyxcosmetics.in/
6. Bobbi Brown
Bobbi Brown is a luxury makeup brand that was founded in 1991 by Bobbi Brown, a professional makeup artist and entrepreneur.
Bobbi Brown offers products for face, eyes, lips, and cheeks, as well as skincare and fragrance.
Bobbi Brown is known for its natural and flattering products, that enhance the beauty of every woman.
Bobbi Brown products are available online and at select stores in India.
Bobbi Brown launched its Skin Long-Wear Fluid Powder Foundation SPF 20 in March 2024, featuring a liquid-to-powder formula that claims to control oil and shine for up to 12 hours.
Best-selling products:
Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15, Bobbi Brown Crushed Lip Color, Bobbi Brown Shimmer Brick Compact
Specialize products:
Bobbi Brown is known for its face makeup products, especially its foundations, concealers, bronzers, and highlighters.
Rating: 4.5/5
Website: https://www.bobbibrowncosmetics.com/
7. Colorbar
Colorbar is an Indian makeup brand that was launched in 2004 by Samir Modi. Colorbar offers products for face, eyes, lips, nails, and skin, as well as accessories and personal care.
Colorbar is known for its cruelty-free and vegan-friendly products, that come in a variety of shades and finishes.
Colorbar products are easily available online and offline in India.
Myntra has partnered with Colorbar to offer its products on its platform.
Best-selling products:
Colorbar Perfect Match Primer, Kiss Proof Lip Stain, Zoom and Whoosh Mascara
Rating: 4.5/5
Website: https://www.colorbarcosmetics.com/
8. Faces Canada
Faces Canada is a Canadian makeup brand that was established in 1974 by Frank Toskan and Frank Angelo, the same founders of M.A.C Cosmetics.
Faces Canada offers products for face, eyes, lips, and nails, as well as brushes and tools.
Faces Canada is known for its long-lasting and hypoallergenic products, that suit the Indian skin tone and climate.
Faces Canada products are available online and at select stores in India.
Rating: 4.5/5
Website: https://www.facescanada.com/
9. Avon
Avon is one of the oldest and largest beauty brands in the world. It was founded in 1886 by David H. McConnell, a door-to-door salesman who started selling perfumes to women.
Avon offers products for makeup, skincare, haircare, fragrance, and personal care.
Avon is famous for its direct-selling model, which empowers women to become independent entrepreneurs.
Avon products are available online and through Avon representatives in India.
Rating: 3.5/5
Website: https://www.avon.co.in/
10. Swiss Beauty
Swiss Beauty is an Indian makeup brand that was launched in 2016 by Rajesh Agarwal.
Swiss Beauty offers products for face, eyes, lips, and nails, as well as accessories and personal care.
Swiss Beauty is known for its quality and affordable products, that are inspired by the latest fashion trends.
Swiss Beauty products are easily available online and offline in India.
Rating: 4/5
Website: https://swissbeauty.in/
Also Read | The Art of Selecting the Ideal Blush Shade for Your Unique Skin Tone
Disclaimer: The content provided in this blog is for informational purposes only. The information shared is based on our research and knowledge as of the publication date. Please note that the makeup industry is dynamic, and product availability, formulations, and popularity can change over time.
