In collaboration with Google Cloud, JSW MG unveiled two AI chatbots, using Riafy (an AI app developing company) named as Avira and Vir, to improve customer interactions and service. The chatbots powered by Google Cloud’s PaLM 2 technology, a large language model developed by Google, will be available on various platforms, including the MG website, WhatsApp, the Evpedia website, and Evpedia WhatsApp.
These chatbots are designed to personalise responses based on customer preferences and history, providing real-time support that boosts satisfaction and trust. With multilingual capabilities, these chatbots offer natural and dynamic conversations, learning from each interaction to become more intuitive and effective over time.
Avira and Vir
Avira aims to improve the car-buying experience by offering a highly interactive and personalised journey. Available through text and voice on the JSW MG Motor website and WhatsApp, Avira helps answer questions about JSW MG cars and resolves inquiries quickly. Using advanced generative AI, Avira provides human-like interactions for a smooth and engaging experience for potential car buyers.
Vir focuses on providing users with in-depth information about electric vehicles. Accessible through the Evpedia website and WhatsApp, Vir acts as an expert guide, educating customers about the latest developments in the EV world. By offering detailed insights and easy access to important information, Vir helps customers make informed decisions about electric vehicles.
Commenting on the launch, Satinder Singh Bajwa, Chief Commercial Officer, JSW MG Motor said, “We continue to leverage technology to redefine customer engagement and operational excellence. In collaboration with Google Cloud, the launch of Avira and Vir marks a significant milestone in our journey to enhance consumer experience.”
“We are excited about this collaboration with JSW MG Motor India as they embark on a journey to innovate and reimagine their consumer experience by leveraging our AI platform.” said Bikram Singh Bedi, Vice President and Country MD, Google Cloud India.
MG’s customer-focused approach is supported by tech-driven initiatives like MG Xpert, MG Epay, MG VPhy NFT, and MGVerse, due to increase in smartphone usage and AI integration that has led the company to launch innovations like ChatBots and the MG Metaverse.
