At the 2025 Mobile World Congress (MWC) in Barcelona, Samsung is turning heads with its upcoming extended reality (XR) headset, codenamed Project Moohan. First hinted at during the second Galaxy Unpacked event in 2024, this device has been on the radar ever since. According to a recent CNBC report, Samsung is gearing up to launch this innovative XR headset later this year. The excitement surrounding the headset is palpable, with many speculating about its features and how it could shake up the XR landscape.
SamsungтАЩs Project Moohan is expected to compete with other premium XR devices, particularly the Apple Vision Pro. AppleтАЩs headset has impressed with its advanced features and premium experience, but its hefty $3,500 price tag has kept it out of reach for many consumers. As a result, it hasnтАЩt quite lived up to AppleтАЩs commercial expectations, with more budget-friendly options like the Meta Quest 2 gaining popularity instead. For a fraction of the price, the Meta Quest 2 delivers a solid XR experience, making it the go-to choice for many tech enthusiasts.
So, what does this mean for Project Moohan? While the exact price of Samsung’s device remains unclear, thereтАЩs speculation that it could be priced similarly to the Vision Pro. However, there’s also the possibility that Samsung will take a more affordable approach, which could make the device more appealing to a broader audience. If Samsung can offer cutting-edge technology without the steep price tag, Project Moohan could really make waves in the XR market.
A key part of the headsetтАЩs appeal could lie in Samsung’s expertise in display technology and artificial intelligence (AI). Patrick Chomet, executive vice president of SamsungтАЩs mobile division, recently shared that smartphones will continue to be the most widely used device for the foreseeable future. However, he also hinted that Project Moohan could be a groundbreaking product, combining powerful vision capabilities with smart AI features. This suggests that the headset wonтАЩt just be about immersive visuals but will likely offer a more interactive, intuitive user experience driven by AI.
In addition to Project Moohan, Samsung is reportedly working on a pair of smart glasses, which would be a more compact form of XR device. This could rival offerings from brands like Meta and Snap, who have been pushing forward with augmented reality (AR) in wearable, glasses-like formats. MetaтАЩs Orion smart glasses, for example, were introduced in 2024 as a way to bring AR into everyday life in a more user-friendly package. SamsungтАЩs own smart glasses could follow a similar path, offering users a convenient, lightweight device that still delivers powerful XR experiences.
With these exciting advancements in both headsets and smart glasses, Samsung is positioning itself as a key player in the XR space. Whether Project Moohan lives up to the hype remains to be seen, but its focus on merging advanced display technology and AI could set a new benchmark for the industry. As the world of XR continues to evolve, SamsungтАЩs innovations will likely play a significant role in shaping its future.
