No consolation: Why second place counts too

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What does the world at large remember from the 2024 Paris Olympics? Chances are, we only recall Yusuf Dikec, the silver-haired Turkish shooter who stood there nonchalantly (no gear, nothing), looking almost bored as he took aim against the worldā€™s best.

Barbie went head to head with Oppenheimer. And it made a bigger cultural impact.
Barbie went head to head with Oppenheimer. And it made a bigger cultural impact.
Turkish shooter Yusuf Dikec is better known than the Serbian team that beat him at the 2024 Olympics. (Instagram/@YusufDikec)
Turkish shooter Yusuf Dikec is better known than the Serbian team that beat him at the 2024 Olympics. (Instagram/@YusufDikec)
Aishwarya Rai lost the Miss India title to Sushmita Sen, but went on to become Miss World.
Aishwarya Rai lost the Miss India title to Sushmita Sen, but went on to become Miss World.
Poh Ling Yeow didnā€™t win MasterChef Australia in 2009. But she is now a chef, author and entrepreneur.
Poh Ling Yeow didnā€™t win MasterChef Australia in 2009. But she is now a chef, author and entrepreneur.
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